Brand Development

Brand identity that works.

Does your brand identity align with your business objectives? Is it building trust and confidence in prospective consumers? Our brand strategy can help you get there.

What is Brand Development?

Your brand can be defined as your name or the type of product you manufacture. This would mean that your logo is the “face” of your business. But your brand identity goes much further than that. (Source: Hubspot)

A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. 

Brand development is the process of shaping the impression that is left long after you have made the sale. In essence it is what the consumer thinks of you.

Brand Development

Image of a Brand Development meeting between clients and developers.

What’s Our Process?

Research + Develop + Publish

In order to understand what your brand identity is or what it should be, we research what audience you wish to target, and what that audience wants.

We then try to understand what makes you unique in the industry. What do you have to offer that your competitors don’t? This means we also study your competitor’s branding techniques to see what works well and what doesn’t.

At that point we are ready for developing your brand, starting with creating your logo. That is followed up by the creation of marketing material such as graphics for print material, social media, and billboard advertising.

The final stage is to publish it everywhere and on everything. The aim will be to create a good memorable impression on your potential consumer’s minds. Ready to start your journey?

Sprout Inbound

Does your brand have what it takes?

We can help you get it off the ground and into consumer’s minds.

Get a Free Consultation. No obligation.